diff --git a/config/packages/ble_gateway.yaml b/config/packages/ble_gateway.yaml
index ceacf6b..c524353 100644
--- a/config/packages/ble_gateway.yaml
+++ b/config/packages/ble_gateway.yaml
@@ -54,6 +54,8 @@ automation:
   - id: ble_gateway_advertise
     alias: ESPHome BLE Advertise
     mode: queued
+    max: 30
+    max_exceeded: silent
     trigger:
       - platform: event
         event_type: esphome.on_ble_advertise